Internet Marketing Tips - Building Relationships Online 

 Potential customers should be subtly convinced that having a commercial relationship with you is in their best interests because you understand their needs and can offer them solutions. It is much more difficult to build commercial relationships online than offline. Remember, this has nothing to do with personal relationships such as making new friends.

You cannot compare a close friendship to the relationship between you and your local fruit and vegetable store. However, there is a relationship. Chances are you support and will continue to support your local fruit and vegetable store if you have any type of relationship with them. Maybe the sales lady is very helpful, friendly and greets you by your first name. Maybe you have been dealing with her for years.